We are designing and reshaping the message as it's evolving over time with the medium. How? Because we are all connected through the Internet and we have become the medium. What technology and Internet have done has made it possible for all to be part of Media without going through traditional channels.
What is the result? We see much more content being created, designed and shared simply because it's just easier to do so. Does this mean we are getting quality or just quantity? where has the focus been shifted to? Who gets to filter these? We as artists, performers, writers, designers, etc.. are all taking part in changing the value of the message. We are all responsible both as creators and consumers.